"The Power of Storytelling: A Gateway to Greater Impact" | Elinda LABROPOULOU | Capacity Building Programme  

What do an article, a movie and a press conference in the Berlaymont have in common? A story is being told. Storytelling is an essential tool in our world, saturated with information. Without good storytelling, communication falls flat, whatever the professional context or the objective.

The College of Europe in Natolin was happy to welcome back Ms Elinda LABROPOULOU, delivering a workshop to 25 selected students. The workshop introduced students to the core principles of storytelling, and offered exercises to immediately translate them into press conferences, article writing, academic research and much more.

Ms LABROPOULOU’s workshop is part of the College of Europe in Natolin’s Capacity Building programme which  offer students special opportunities of personal and professional development, from trainings to visits to community engagement. Our mission is to ensure students’ fulfilment and success once graduated.  

About the speaker:

Elinda LABROPOULOU is an award-winning, multi-platform storyteller. She is an internationally published journalist, senior broadcaster, tv and radio presenter.   

Her extensive research and multifaceted storytelling are visible in projects including the Washington Post’s A New Age of Walls, which won She has won the US National Press Foundation’s 2017 Innovation Award for her project with the Washington Post, "A New Age of Walls". In 2020 she produced Life in a Camp, a pioneering CNN-London Imperial War Museum immersive experience. Elinda is a Yale World Fellow (2021) a member of the Reuters Institute Oxford Climate Journalism Network (2024).